THE KEY OF DESIGN THINKING
We all have problems that need to be solved, and Design Thinking is the perfect tool to find the perfect solutions.
What is Design Thinking?
It is an customer centered innovation method, created by Stanford University and IDEO, that helps to understand the customer through EMPATHY. After empathising you need to identify a problem, ideate, build and test solutions.
The main purpose of the process is to create a product that is very intuitive, simple and self explanatory.
To achieve this, we must arrange elements that make sense. And… how do we get there? We let the customer design the perfect solution. We just have to make the right questions and always LISTEN carefully to his/her answers.
With each idea, try to create a prototype that makes the user engage in a testable experience so you can get information out of his/her reactions and interactions. Talk as little as possible, let him/her give you all the answers you need and take every reaction in your advantage, he/she might help you see something you were missing.
Be patient, this is an iterative process, with each feedback you’ll get new ideas and with them new feedback, repeating the cycle all over again.
Keep in mind that we’re looking for solutions to a specific problem, not customers for a special product. Therefore, we must never defend our ideas, instead, we should always look for improvement. In this way, and only this one, we can get to the MVP (Minimum Viable product), which is always the goal.
You can get there!
