We’ve talked about Disruptive Innovation and where it comes from. We said that for an innovation to be considered ‘disruptive’, it needs to present a new reality and create new habits by generating a new vision of the world. But we haven’t really seen the way to get there. MOONSHOT THINKING is the answer Here …
Category Archives: Uncategorized
…being curious
In the last blog we talked about DISRUPTIVE INNOVATION and what it is. But we didn’t talk about where it comes from. As mentioned in the last blog DISRUPTIVE INNOVATION presents new realities and creates new habits. It starts with a new vision of the world. How does that happen? To change a reality we’d first have to …
…disrupting
We all think we know what ‘Disruptive Innovation’ is, but do we actually do? It is very common that we confuse Disruptive and Breakthrough innovations. To prevent this from happening we’ll clarify their meanings and differences. In order to do that, we first have to define the 3 horizons within the Market-Technology Matrix: For a …
…forcing relations
Sometimes we get stuck with the same idea, not knowing what to change or how to improve it. Forced Relations is a methodology that makes us imagine the unimaginable. The first step is to choose an animal or an object. This will be your new customer, therefore, you’ll have to get to know him, understand …
…SCAMPERing
What does it mean? S – Substitute. Take a part of your concept and replace it with another one, you can find the perfect match. C – Combine. The answer might already be out there. One idea could not work by itself, but when making the right combination a more efficient solution will result. A …
…observing
Earlier in the blog we talked about the Innovation Adaption Curve, where we can place our different types of clients; and also about Design Thinking, an iterative methodology for innovators. Today we’ll bring these topics together with: Customer’s Journey This is a tool very commonly used to analyze the whole experience the user has while …
…knowing your PERSONA
Now that we know how to create our PERSONA, we can talk about its usefulness. The Job To Be Done of our PERSONA tells us the reason WHY he/she wants a product or service. This reason can vary between actual customers and it can change with time. This behaviour can be represented by the following …
…defining your PERSONA
Persona… yeah, it means ‘person’ in Spanish, but why is it important? For innovators it doesn’t just mean ‘person’, it means: PERFECT CUSTOMER. In the last post we talked about empathy and the importance of understanding the user before creating any solution. Today we’ll take a closer look at the stage of getting to know …
… empathising
THE KEY OF DESIGN THINKING We all have problems that need to be solved, and Design Thinking is the perfect tool to find the perfect solutions. What is Design Thinking? It is an customer centered innovation method, created by Stanford University and IDEO, that helps to understand the customer through EMPATHY. After empathising you need …
…keeping your feet on the ground
The consequences of not being realistic can be catastrophic and a perfect example of this is Elizabeth Holme’s case. She started Theranos, a company based on an idea that could not be done, or at least not the way she wanted it to. People tried to talk her out of it, but she didn’t hear …
