We’ve talked about Disruptive Innovation and where it comes from. We said that for an innovation to be considered ‘disruptive’, it needs to present a new reality and create new habits by generating a new vision of the world. But we haven’t really seen the way to get there.
MOONSHOT THINKING is the answer
Here are 10 D’s that help to do Moonshot Thinking:
- Digitalize: take any technology and make it digital.
- Deceptive: growth in a fairly competition free zone.
- Disruptive: change habits, people adapt to it.
- Dematerialize: transformation from something you can hold to something that can spread.
- Desmonetize: change business model, think freemium.
- Democratize: available to the whole globe.
- Disown: let the ownership to the users, exponential growth.
- Depoliticise: transform the decision making process.
- Dethrone & Deploy: transforms the labour market.
- DIY: do it yourself.
Find something incredible to accomplish, set the timeframe and inspire toward action; just like John F. Kennedy did in 1962 when he said “We choose to go to the moon in this decade”, and planted the seeds that lead an entire country to go to the moon.
