We’ve talked about Disruptive Innovation and where it comes from. We said that for an innovation to be considered ‘disruptive’, it needs to present a new reality and create new habits by generating a new vision of the world. But we haven’t really seen the way to get there. MOONSHOT THINKING is the answer Here… Read more

In the last blog we talked about DISRUPTIVE INNOVATION and what it is. But we didn’t talk about where it comes from. As mentioned in the last blog DISRUPTIVE INNOVATION presents new realities and creates new habits. It starts with a new vision of the world. How does that happen? To change a reality we’d first have to… Read more

We all think we know what ‘Disruptive Innovation’ is, but do we actually do? It is very common that we confuse Disruptive and Breakthrough innovations. To prevent this from happening we’ll clarify their meanings and differences. In order to do that, we first have to define the 3 horizons within the Market-Technology Matrix: For a… Read more

Sometimes we get stuck with the same idea, not knowing what to change or how to improve it. Forced Relations is a methodology that makes us imagine the unimaginable. The first step is to choose an animal or an object. This will be your new customer, therefore, you’ll have to get to know him, understand… Read more

What does it mean? S – Substitute. Take a part of your concept and replace it with another one, you can find the perfect match. C – Combine. The answer might already be out there. One idea could not work by itself, but when making the right combination a more efficient solution will result. A… Read more