What does it mean?
S – Substitute. Take a part of your concept and replace it with another one, you can find the perfect match.
C – Combine. The answer might already be out there. One idea could not work by itself, but when making the right combination a more efficient solution will result.
A – Adapt. Try changing your market and making the necessary changes, perhaps you find more customers.
M – Modify. Magnify and exaggerate the features of your solution, this will provide new insights, helping you identify what gives the most valuable attribute.
P – Put to another use. You probably have the right solution, just maybe not the right approach.
E – Eliminate. Get rid of any inefficient process, they are what create pains and someone else will possibly find the solution, making you lose your customers.
R – Reverse. Turn things around, redirect the purpose of your product/service. This will help looking at it from a different perspective.
Apply this method to make more creative and unusual connections. You may find answers where you least expected to.
